Heart and Sold

Heart and Sold
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The powerful true story behind one woman’s journey from uncertainty and survival to building one of the most recognized luxury real estate brands in Los Angeles.

Before the luxury homes, media appearances, and multimillion-dollar success stories, there was reinvention.

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About
the Book

In Heart and Sold, Valerie Fitzgerald shares the real moments behind building a life and business against the odds — the setbacks, sacrifices, resilience, and lessons that shaped her journey.

This is more than a real estate book. It’s a story about rebuilding your life, believing in yourself when no one else does, and creating success from nothing but determination, grace, and persistence.

Whether you are an entrepreneur, working mother, professional rebuilding after hardship, or someone searching for inspiration to start over, this book offers an honest and empowering look into what it truly takes to survive and thrive.

Why Read Heart And Sold?
For
Entrepreneurs
A reminder that your current circumstances do not define your future.
For Women
Rebuilding Their Lives
A reminder that your current circumstances do not define your future.
For Real Estate
Professionals
Get an honest behind-the-scenes look into luxury real estate, branding, relationships, and longevity.
For Anyone
Starting Over
This book is proof that reinvention is possible at any stage of life.
“A winner is just a loser who tried one more time.”
— Valerie Fitzgerald
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About Valerie
Fitzgerald

Valerie Fitzgerald is a luxury real estate expert, entrepreneur, author, speaker, and media personality known for building one of Los Angeles’ most recognized names in high-end real estate. As founder of the Valerie Fitzgerald Group, Valerie has represented some of the Westside’s most prestigious properties across Beverly Hills, Bel Air, Brentwood, Malibu, Pacific Palisades, and surrounding luxury communities.

Recognized as one of the nation’s leading luxury real estate professionals, Valerie has been ranked among Coldwell Banker’s Top 10 agents nationwide and has earned recognition from the Los Angeles Business Journal for her exceptional sales achievements. Her expertise extends beyond residential sales, having consulted on the sales and marketing of landmark luxury condominium developments including The Century, The Carlyle, and Latitude 33, helping redefine luxury high-rise living in Los Angeles.

Heart & Sold Testimonials

"Become a Better Realtor and a Better Human."

"Heart and Sold will help you become a better realtor, a better entrepreneur, a better human. A must read! It will teach you how to communicate with clients, get organized and stay on time – all signature attributes you need to build a successful career in any business.

I couldn’t put down the first 35 pages of the book as I witnessed Valerie’s bio and back story unfold from 25 years ago to today as she continues to rock the Los Angeles real estate world.

This book has also helped me become a better listener to my clients and become someone they can deeply trust. I’ve witnessed a profound change in my attitude and I think I’ve become more positive…not only at work, but with my family and friends.

Thanks Valerie. I can’t wait to read your next book!"

- Lisa Loeffler

"Through her absorbing stories and life experiences Valerie gives voice to anyone looking for a new beginning in their life or business. A great read."

- Larry King, Television and Radio Host

"A Fantastic Book!!!"

"I am a Real Estate Broker and since completing this book, I have asked my Director of Education for my office to read this book as well. I am thinking of making it required reading for any new agent coming to our Company. I enjoyed the book for several reasons. The first, it is inspirational, and agents need inspiration more now than ever these days. The transparency of Valerie’s early life is highly admirable and endears a reader to her personally.

Secondly, the book is pragmatic in teaching agents the basics and human side of the real estate business, in addition to pointing out the need for business systems. I often disagree with the “Selling Philosophy” of some real estate trainers, but with this book, Valerie is right on. Valerie’s philosophy and mine are similar in that we both consider real estate sales more about building relationships and helping people achieve their dreams. The agent’s role is very crucial because they act as both the “Coach” and the “Quarterback” of the transaction.

Thirdly, this book is expansive because it is good for new agents entering the business, for agents that want to improve their business, and for seasoned agents that want to build a team. Great Book."

- K. May

"Heart and Sold is inspirational for any woman — or anyone — struggling to build a business of her own. Valerie’s personal triumphs will make you feel like you can do anything"

- Leeza Gibbons, Talk Show Host and Philanthropist

"This is a must read for anyone interested in accomplishing great things in motherhood and business. Valerie Fitzgerald is the ultimate female Rocky!"

- Byron Allen, Television Host, Producer, and Owner of Ent. Studios

"What a wonderful story, of courage, of inspiration, of love! Read it, it’s the best!"

- Michael E. Gerber, NY Times Best Selling Author of The E-Myth
Speaking Topics

The book blends emotional storytelling with practical lessons on mindset, business, leadership, reinvention, and personal growth.

  • Start over with no roadmap
  • Build confidence after failure
  • Navigate business, motherhood, and personal growth
  • Create opportunity during uncertainty
  • Build a respected personal brand from the ground up
  • Turn resilience into long-term success
Your next chapter can start today.

Order Heart and Sold and discover the story behind the success.

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