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Heart and Sold
Before the luxury homes, media appearances, and multimillion-dollar success stories, there was reinvention.
the Book
In Heart and Sold, Valerie Fitzgerald shares the real moments behind building a life and business against the odds — the setbacks, sacrifices, resilience, and lessons that shaped her journey.
This is more than a real estate book. It’s a story about rebuilding your life, believing in yourself when no one else does, and creating success from nothing but determination, grace, and persistence.
Whether you are an entrepreneur, working mother, professional rebuilding after hardship, or someone searching for inspiration to start over, this book offers an honest and empowering look into what it truly takes to survive and thrive.
Why I Wrote Heart and Sold
I didn't write Heart and Sold because I had all the answers.
I wrote it because I know what it feels like to face uncertainty, disappointment, fear, and the pressure of having to keep going when life doesn't go according to plan.
Like many people, my journey was filled with unexpected twists. I became a single mother, faced personal and professional challenges, and spent years building a business while trying to create a better future for my family. Along the way, I experienced successes I never imagined possible, but those successes were built on lessons learned through struggle, perseverance, and resilience.
Over the years, people often asked me how I stayed motivated, how I overcame setbacks, and what lessons helped me navigate both business and life. The truth is that many of the most valuable lessons I learned didn't come from winning. They came from the difficult moments—the times when I had to make tough decisions, trust myself, and keep moving forward despite uncertainty.
That's why I wrote Heart and Sold.
This book is not just about real estate. It is about life. It is about courage, reinvention, personal growth, and the mindset required to create opportunities when none seem to exist. It is about learning how to move through challenges with determination, grace, and purpose.
I wanted to share the experiences, stories, and lessons that helped shape my journey—not because my path is unique, but because the challenges we face as human beings are often more similar than we realize.
Whether you're building a business, navigating a career transition, facing personal adversity, pursuing a dream, or simply searching for the confidence to take the next step, my hope is that you will find something in these pages that speaks to you.
When I first wrote Heart and Sold, my goal was simple: to encourage people to believe in themselves and recognize that their current circumstances do not determine their future.
Today, that message feels more important than ever.
We all encounter moments when we feel stuck, uncertain, or overwhelmed. We all experience setbacks and seasons of reinvention. But I've learned that our greatest growth often comes from our greatest challenges.
If this book helps even one person find the courage to keep going, to trust themselves, or to begin again, then it has accomplished exactly what I hoped it would.
Because at its heart, this book is about one simple belief:
No matter where you are today, your next chapter has not been written yet.
Entrepreneurs
Rebuilding Their Lives
Professionals
Starting Over
— Valerie Fitzgerald
Fitzgerald
Valerie Fitzgerald is Founder and President of The Valerie Fitzgerald Group in Beverly Hills and one of Southern California’s leading luxury real estate professionals. For more than two decades, she has represented distinguished luxury properties while consistently ranking among Coldwell Banker’s Top 10 agents nationwide.
Valerie is the author of Heart and Sold, a TEDx speaker, and best known as the star of three seasons of HGTV’s Selling LA. She is also the host of Real Estate, Real Laughs and creator of Queen B: Grit. Grace. Reinvention., where she inspires audiences through conversations about leadership, entrepreneurship, resilience, and the courage to reinvent themselves.
Interviews
"Become a Better Realtor and a Better Human."
"Heart and Sold will help you become a better realtor, a better entrepreneur, a better human. A must read! It will teach you how to communicate with clients, get organized and stay on time – all signature attributes you need to build a successful career in any business.
I couldn’t put down the first 35 pages of the book as I witnessed Valerie’s bio and back story unfold from 25 years ago to today as she continues to rock the Los Angeles real estate world.
This book has also helped me become a better listener to my clients and become someone they can deeply trust. I’ve witnessed a profound change in my attitude and I think I’ve become more positive…not only at work, but with my family and friends.
Thanks Valerie. I can’t wait to read your next book!"
"Through her absorbing stories and life experiences Valerie gives voice to anyone looking for a new beginning in their life or business. A great read."
"A Fantastic Book!!!"
"I am a Real Estate Broker and since completing this book, I have asked my Director of Education for my office to read this book as well. I am thinking of making it required reading for any new agent coming to our Company. I enjoyed the book for several reasons. The first, it is inspirational, and agents need inspiration more now than ever these days. The transparency of Valerie’s early life is highly admirable and endears a reader to her personally.
Secondly, the book is pragmatic in teaching agents the basics and human side of the real estate business, in addition to pointing out the need for business systems. I often disagree with the “Selling Philosophy” of some real estate trainers, but with this book, Valerie is right on. Valerie’s philosophy and mine are similar in that we both consider real estate sales more about building relationships and helping people achieve their dreams. The agent’s role is very crucial because they act as both the “Coach” and the “Quarterback” of the transaction.
Thirdly, this book is expansive because it is good for new agents entering the business, for agents that want to improve their business, and for seasoned agents that want to build a team. Great Book."
"Heart and Sold is inspirational for any woman — or anyone — struggling to build a business of her own. Valerie’s personal triumphs will make you feel like you can do anything"
"This is a must read for anyone interested in accomplishing great things in motherhood and business. Valerie Fitzgerald is the ultimate female Rocky!"
"What a wonderful story, of courage, of inspiration, of love! Read it, it’s the best!"
The book blends emotional storytelling with practical lessons on mindset, business, leadership, reinvention, and personal growth.
- Start over with no roadmap
- Build confidence after failure
- Navigate business, motherhood, and personal growth
- Create opportunity during uncertainty
- Build a respected personal brand from the ground up
- Turn resilience into long-term success
Order Heart and Sold and discover the story behind the success.
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