Insights

What Luxury Clients Really Want (It’s Not What Most People Think)

People often assume luxury real estate is about square footage, amenities, or price points.

While those things certainly matter, after decades of working with buyers and sellers in some of Los Angeles’ most prestigious neighborhoods, I’ve learned that luxury clients are often looking for something much deeper.

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What Luxury Clients Really Want Today

After decades of working with high-net-worth individuals, I’ve noticed something interesting.

Many people assume luxury clients want the same things they’ve always wanted:

Bigger homes.

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Lessons Learned From 30 Years of Negotiating

After more than three decades in business, I’ve negotiated through booming markets, declining markets, multiple economic cycles, bidding wars, difficult transactions, high-stakes disputes, and some of the most emotionally charged situations imaginable.

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10 Lessons From Building a Billion-Dollar Business

People often ask me what it takes to build a successful business.

The truth is there isn’t one defining moment. Success is usually the result of thousands of decisions made consistently over time.

As I reflect on my career, these are some of the lessons that have shaped me most.

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