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Project Marketing

Valerie Fitzgerald and her sales and marketing team have exclusively represented the most notable new luxury condominium projects in the Westside markets. The projects Valerie has brought to the market from conception and acquisition to design and marketing have ultimately pioneered luxury condominium living in Los Angeles. All of the projects have been located in the high-end areas of Hollywood, Beverly Hills, Century City, Wilshire Corridor and Venice/Marina Del Rey.

We work with developers in many areas of residential single family and condominium developments with the experience and knowledge from over 20 years selling in 15 luxury markets successfully. Our goal is to support and “brand” our developments so they achieve the highest possible prices and we will assist in establishing their reputation in the highest echelons of the Westside California luxury markets.

Valerie will provide marketing and sales assistance throughout the development process including pricing, cc +r development, staffing, infrastructure and ongoing sales analysis. Valerie has experience with presentations to financial institutions and can provide developers on a consulting basis as required . Her guidance and expertise ensure success in the competitive Los Angeles condominium markets.

Ground-Up Luxury Developments

A Ground-Up development is when a development project is identified. The process of design, the number of units and size is determined to maximize ROI. At the same time, the buyer target market is directed toward the overall 2-3 year build out and a pre-determined number of units are released to the market to maximize the highest price per square foot.

The Carlyle Residences

10776 Wilshire Blvd., Los Angeles, CA 90024

www.pacificaenterprises.com

The Wilshire corridor’s newest prestige high-rise development. Stunning city to ocean views, this sophisticated 24 luxurious stories and 78 exclusive private homes offer direct elevator access to each unit. This full service building includes concierge, doorman, security and is located minutes away from Beverly Hills and wide array of shops, restaurants and museums.

The Century

1 W Century Drive, Los Angeles, CA 90067

www.relatedsales.com

The Century is Century City’s premier residential high rise designed by Robert A.M. Stern. This 42 story building includes 140 super-luxurious units, superb amenities on 4 acres with incomparable city and ocean views.

Latitude 33 Condominiums

310 Washington Blvd., Marina Del Rey, CA 90292

www.theloftcompanyla.com

Two blocks from the beach, built in 2010, this full service luxury building offers 45 units includes 12 penthouses and a variety of 1,2 and 3 bedroom luxury condo’s with urban open floor plans and fabulous floor to ceiling windows showcase city and ocean views. Located minutes from the Marina, Venice/ Abbott Kinney and Santa Monica, a true beach resort.

Condominium Developments

The Hollywood

6735 Yucca Street, Los Angeles, CA 90028

www.pacificaenterprises.com

Award winning Architecture, Steven Kanner created a Modernist masterpiece with 54 stylish modern units in the heart of Hollywood. This full service building provides urban open floor plans with high end amenities including a pool and movie theatre.

The Grove Art Lofts

950 N. Orange Grove Avenue, Los Angeles CA 90046

www.theloftcompanyla.com

Built in 2007, located in the heart of West Hollywood walking distance to designer shopping and world class dining. These architectural lofts are 3 stories with open floor plans, 18-foot high ceilings and a combination of concrete and wood flooring, a true urban offering.

The Willoughby

7917 Willoughby Avenue, West Hollywood, CA 90046

New architectural, very chic condominium complex with 8 units with an open floor, tri-level townhomes and two penthouse flats. Very creative design and layout including mezzanines, glass-walled private interior courtyards and roof decks.

Ocean Aire Condominiums

535 Ocean Avenue, Santa Monica, CA 90402

Located on Ocean Avenue in Santa Monica originally built in 1963 by world-renowned architect A. Quincy Jones was renovated, restored and expanded in 2001. This world class full service luxury condominium project has 12 residential floors and only 48 units. This contemporary masterpiece with floor to ceiling windows is designed to capture head on ocean views which creates a sophisticated beach lifestyle.

Packard Lofts

1000 S Hope Street, Los Angeles, CA 90015

www.packardloftsla.com

Located in Downtown, Los Angeles, minutes from the Staple Center has been transformed in to the ultimate urban living with 116 condo-quality apartment homes with amenities such as private balconies, fitness center, spa, tanning decks and a distinctive open-air atrium.

Thorton Lofts

Venice, CA 90291

Spectacularly designed and executed, beachfront luxury live-work lofts. These ten units are incredibly sleek, spacious and absolutely unique to Venice. Located on the sand of Ocean Front walk.