Join me Thursday, December 3, 2009 – 9 a.m. PST  for Marketing with Newsletters

On this call you will learn how I’m using newsletters and how you can:

• Expand your brand to increase presence.
• Gain exposure for your properties and business.
• Connect with your past clients you haven’t spoken to in months or even years.
• Connect with current clients to keep them posted on things changing in the marketplace.

I’ll share the success I’ve had using newsletters and will explain the proven formula I use for each email blast I send to clients and contacts.

Use Coupon Code DEC101 at check out to receive $30 off your registration.

This makes your registration ONLY $47.

Visit http://www.heartandsoldmentoring.com for more information and to register.

If you are coming from a position of spirit and not from one of ego-inspired, got-to-have-it-all greed, if you want more in life, and if you are willing to do the work, read on.

It takes awareness and courage.

Quit complaining about the negative conditions that you might have created. Leave whatever does not serve you in the past where it belongs.

Overachiever Rocky Balboa summed it up perfectly in Rock IV when he said, “I guess what I’m trying to say is, if I can change, and yous can change, everybody can change.” You can change too, if you are willing.

Right now is the only time that you have to create what you inspire to be, do and have. Don’t hesitate!

Accomplished musicians suggest that great music originates and is played between the notes: not the previous notes, not the following notes, but now.

Eastern philosophy claims that pure creativity occurs in the gap between thoughts: not the previous thoughts, not the following thoughts, but now.

Metaphysicians declare that everything you could possibly want in life is within your grasp, or it is on its way now.

Actor Anthony Hopkins once said, “ Today is the tomorrow that I worried about yesterday.” Why worry? It is such a waste of time and focus, and it places limitations on your future.

I would like to change that quote to read, “Today is the tomorrow that I consciously and intentionally created yesterday.”

The only time you can count on is now. Stay conscious and orchestrate the today that you desire and deserve.

From Ole Carlson’s book Aspire, Three Powerful Strategies for Creating More of What You Want, Now.

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business. Find it at Amazon.com.

I’ve read a lot of different ones throughout my career, but while there are many principles or “rules” I think help make an effective leader, these four are some of the most common and most important. They are gleaned from a book entitled “The Art of Influence” by Chris Widener.

Golden Rule No. 1:
Live a life of undivided integrity. There’s a reason integrity is at the forefront of many individuals core values, because integrity matters. It doesn’t matter if you’re grabbing groceries for the family, paying the bills or coordinating other household operations, friends, colleagues and your family need to know they can count on you. Integrity at its core is all about trust. If people can’t trust you in one regard, how can they trust you in another? Once your integrity is called into question in one area, it can be called into question in others. Good people make responsible choices, so if you want to be counted among the good, live a life of undivided integrity in every regard.

Golden Rule No. 2:
Always demonstrate a positive attitude. No one desires to be around negative people, but positive people are like magnets. Attitudes are very contagious so we must model the attitudes we want, even when things aren’t going our way. After all, it’s not about what happens to you in life, but how you respond to it. Choose to response positively even when negative things come your way and you’ll be amazed how much better you feel and how others around you respond. Leaders should be like thermostats and not thermometers; we set the environment to positive, especially when the temperature reads negative. A positive environment is a more productive environment. Always demonstrate a positive attitude.

Golden Rule No. 3:
Consider other people’s interest as more important than your own. Have you ever worked with someone who only wanted to know “what’s in it for me?” The only person they were concerned about was themselves. Perhaps you’ve had supervisors who were so focused on their career, they didn’t have time to mentor you or set you up for success. Those people were great examples of what not to do; good leaders put their people first. People work harder when they know they’re taken care of and appreciated.

Golden Rule No. 4:
Don’t settle for anything less than excellence. As a friend once told me, “set high standards, get high standards.” We get what we accept or tolerate. My hope is that we all raise the bar of excellence so that we are stretched to a new level of achievement. But someone has to set that standard, I challenge you to do so. In this era of lean resources and economic challenges, there’s no place for mediocrity. Our life’s mission must be for us to act to the best of our ability with precision and reliability. We only obtain those when you don’t settle for anything less than excellence.

Remember these four golden rules, but most importantly apply them to your life.

Commentary by Chief Master Sgt. Robert Ellis: updated for Valerie Fitzgerald.com audience.

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business. Find it at Amazon.com.

What a great way to kick off the morning.  Jean Chatzky calls and we chat for a while!

The interview will air in a couple of weeks, so when I know all the details I’ll be sure to pass them to you.

Wishing you a WONDERFUL day!

Wow!  Three years in the making and now, today!

I want to thank every single one of your for your continued support and kindness.  Life is a journey of ups and downs – and I appreciate your loyalty throughout!

We just hit #1 on Amazon in the real estate category and #5 in the motivational category….wow!   (Follow me on Facebook and Twitter for updates…easier to write quick blurbs there).

I’m offering my free companion workbook here.

Have a WONDERFUL inspired day!!!