Valerie Fitzgerald Real Estate Los Angeles

Archive for June, 2010

New Modern Beach Residences Now Open in Marina Del Rey

Los Angeles-based SunBrook Partners announce Valerie Fitzgerald as the exclusive sales agent for their new beach community development Latitude 33 which opened officially on Wednesday, June 16.

Located in Marina Del Rey at 330 Washington Blvd, Latitude 33 is a collection of 122 homes two blocks from Venice Pier starting in the low $600s. The community is made up of luxury condominiums, town-homes and high-rise flats. The top two floors of the building are exclusively penthouse units.

“This is a long awaited debut for this amazing and culturally-expanding community,” says Valerie Fitzgerald. “This project offers contemporary beach living with traditional Southern California lifestyle.”

A modern beach-inspired community combining Los Angeles’ high-style attitude with the unique and eclectic flavors of the locale, Latitude 33 offers flats and townhomes in three distinctive yet complementary lifestyle collections: the SKY Collection, BOARDWALK Collection and BEACH Collection. Latitude 33 combines an inviting atmosphere with a unique coastal backdrop, perfect for enjoying the ultimate California lifestyle.

A West Los Angeles veteran representing high-profile new construction projects, Fitzgerald knows what it takes to promote and sell high-end real estate developments from the construction phase to roll out. Fitzgerald most recently oversaw sales at The Carlyle Residences (The Elad Group of New York’s Plaza Hotel), a 24-story, 76-unit tower rising on the Wilshire Corridor. In 2005 she lead sales at The Century, as well as at The Hollywood in 2009.

Latitude 33 offers residences ranging $600,000 to $2,400,000. Residences include designer-selected wood flooring in entry and throughout main living areas dramatic floor-to-ceiling windows and private balconies with glass rails. Kitchens have modern Italian cabinetry featuring clean lines of Bon Tempi or Gato design, elegant granite countertops, professional quality Wolf stainless steel built in appliances, Sub Zero refrigerators and wine coolers, Grohe stainless steel faucets and Kohler stainless steel sinks.

Valerie Fitzgerald has more than 20 years real estate experience and one of Coldwell Banker’s top producers nationwide. She was recently named one of The Wall Street Journal’s top agents and is president of The Valerie Fitzgerald Group in Beverly Hills, CA. Author of Heart and Sold: How to Survive and Build a Recession-Proof Business (Simon and Schuster), and is a regular contributor to real estate trade publications. For more information, visit: http://valeriefitzgerald.com.

To interview Valerie Fitzgerald or request high resolution images, please call Jeanna Zelin at 480.298.0928 or jeanna@lightboxpr.com or Lisa Loeffler at 602.319.5982 or lisa@lightboxpr.com.

U.S. Home Prices Rose a Better Than Expected 3.8% in April

Conditions in the U.S. housing sector improved a bit more than expected in April, as home prices in 20 major cities rose 3.8% on a year-over-year basis, according to the S&P/Case-Shiller U.S. National Home Price survey. They rose 2.4% year-over-year in March.

Home prices in the 20-city index also rose 0.8% from March to April — the first month-to-month increase in half a year, Case-Shiller said.

Economists surveyed by Bloomberg had expected home prices to rise 3.5% in April on a year-over-year basis.

Meanwhile, the S&P/Case Shiller 10-city index rose 4.6%, on a year-over-year basis, and 0.7% from March to April.

David M. Blitzer, chairman of the Index Committee at Standard & Poor’s, said that although the April data indicated improvement in the housing sector, the gains were enhanced by the expiration of the home buyer tax credit in April, and were not as broad-based as one could wish for.

Gains Were Concentrated in California

“Home price levels remain close to the April 2009 lows set by the S&P/Case Shiller 10- and 20-City Composite series. The April 2010 data for all 20 MSAs [metropolitan statistical areas] and the two composites do show some improvement with higher annual increases than in March’s report. However, many of the gains are modest and somewhat concentrated in California,” Blitzer said, in a statement. “Moreover, nine of the 20 cities reached new lows at some time since the beginning of this year. The month-over-month figures were driven by the end of the federal home buyer tax credit program on April 30.”

Year-over-year percentage price changes in some major U.S. cities included: New York, down 1%, Chicago, down 1.6%, Boston, up 4.9%, Washington, D.C., up 7.3%, Atlanta, up 0.2%, Tampa, down 2.4%, Miami, down 0.5%, Dallas, up 3.3%, Denver, up 4.4%, Los Angeles, up 7.8%, San Francisco, up 18%, and Seattle, down 2.8%.

Overall, April’s home price report represents only a small victory for the U.S. housing sector. The 3.8% year-over-year gain and the 0.8% rise in April are positive developments, but economists generally agree that the now-lapsed home buyer tax credit likely boosted sales and prices. If demand is not strong enough to support prices without the support of the tax credit program, home prices could retrench in May or June.

For now, the modestly positive numbers in April report are a signal that the negative wealth effect may be dissipating — but it will take two or three more months of data before economists and real estate agents can predict whether the U.S. housing sector will continue to recover.

See full article from DailyFinance: http://srph.it/cQy296

How bank reform will change mortgage shopping

If Congress approves the bill as currently written and President Obama signs it, the new law would hinder the return of no-documentation mortgages and some mortgage fees would be limited. Also, a Consumer Financial Protection Bureau would be charged with overseeing consumer lending, and one of its tasks will be to create new home-appraisal standards.

Consumer mortgage protections outlined in the bill are Congress’s way of legislating common-sense underwriting and more borrower protection, “to an industry that lost sight of it,” said David Berenbaum, chief program officer for the National Community Reinvestment Coalition.

Below are a few of the mortgage-related highlights of the bill as it stands currently:

Documentation required

It seems like ages ago that consumers could get a no-documentation mortgage, stating their income instead of providing proof of it. In today’s mortgage market, much more documentation usually is required.

But this legislation would work to prevent the no-doc loan from returning if and when lending standards loosen up again.

“Banks have to find out how much money a consumer is making, as opposed to taking someone’s word for it,” said Pedro Morillas, consumer advocate for the California Public Interest Research Group. In the past, some borrowers got loans they probably shouldn’t have by overstating their income and assets.

This measure amounts to creating a safeguard for the future. “It doesn’t represent a change in today’s marketplace,” said Keith Gumbinger, vice president of HSH Associates, a publisher of consumer loan information. “But it addresses what could be a future relaxation of standards.”

The bill doesn’t ban no-doc mortgages outright, but if lenders choose to make one they will be subjected to certain risk-retention regulations, otherwise known as “having skin in the game,” said John Courson, president of the Mortgage Bankers Association. That requirement would also likely increase consumers’ mortgage costs, he said.

“It’s clearly going to have a chilling effect on loans that have the feature,” he said.

Mortgage fees

The legislation also limits mortgage loan prepayment penalties. Under the bill, such penalties could only be incorporated into the most basic, straightforward mortgages, said Kathleen Day, spokeswoman for the Center for Responsible Lending. Even when such a penalty is allowed, there will be limits on how high it can be.

In the past, the penalties created a catch-22 for some borrowers. For example, a homeowner hoping to refinance out of an adjustable-rate mortgage — ahead of the loan’s skyrocketing rate reset — could be hit by a hefty prepayment penalty for paying off the original loan early.

The legislation would also restrict excessive yield-spread premiums, one form of broker compensation, Gumbinger said. The premiums have been blamed for causing mortgage brokers to steer people into more expensive loans than they qualify for, Morillas said.

“We saw some outrageous YSPs in the past,” Berenbaum said, with the premiums basically “gouging the consumer for profit.”

Under the proposed rules, “The loan originators could receive a commission based on the loan amount and bonuses on the [volume of] loans they do, but not based on the rates or the terms of the loan,” Courson said. Many lenders already have made changes with compensation or are in the process of changing it to get into alignment with the best interests of the borrower, he said.

Consumer protection

The new Consumer Financial Protection Bureau is charged with looking out for consumers with regard to loans and other financial products.

“Once this new financial bureau is established, they’re going to have wide-ranging, rule-making power,” Gumbinger said.

One of the bureau’s immediate tasks, under the legislation: The creation of new appraisal standards to ensure there’s no pressure on appraisers to produce banks’ desired property values.

“The suspicion is that banks would tend to hire more often the appraisers who would consistently come back with higher appraisals than others,” Morillas said. “That helped to drive up home prices.”

Currently, a Home Valuation Code of Conduct is aimed at addressing this issue, but it’s due to expire later this year. HVCC was met with criticism, however, that it encouraged the use of appraisal management companies that used inexperienced appraisers and those who weren’t always familiar with the local area in which the home resided.

“The intent of the HVCC was good and needed… but there is a need to update to reflect the current marketplace and insure that [appraisal management companies] aren’t creating more risk in the market,” Berenbaum said.

Another important aspect of the bureau is that it will consolidate reporting and disclosure oversight, with regard to laws including the Real Estate Settlement Procedures Act, Truth in Lending Act and Home Mortgage Disclosure Act, Courson said.

“That had been scattered through the Fed and HUD,” he said, and the change represents an opportunity for a better disclosure package for consumers.

Amy Hoak,  MarketWatch

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of the book published by Simon and Schuster Heart and Sold: How to Survive and Build a Recession-Proof Business.

Search Luxury Homes in Los Angeles at Valerie Fitzgerald Real Estate Listings

California home prices jump 20.9% in May

Fueled by tax incentives, California home sales rose in May, helping lift the Golden State’s median home price by 20.9% from its year-earlier mark.

The median was $278,000 last month, MDA DataQuick of San Diego said, a 9% increase from April. But that reflects less a rise in the actual valuation of homes than a continued shift in sales away from cheaper, inland areas of the state toward more coastal markets.

That shift is being driven partly by an increasing willingness of owners in pricier neighborhoods to sell at a lower price, DataQuick has said. And much of the jump in sales has been driven by a surge of buyers rushing to close deals to take advantage of state and federal tax incentives.

“In the second half of the year, there’s obviously going to be less wind in the market’s sails, given the fading tax credits,” MDA DataQuick President John Walsh said. “A healthier job market and low mortgage rates will be key to driving demand.”

A total of 40,965 new and previously owned houses, condominiums and town homes sold last month, a 9.3% increase from April and a 4.9% jump from May 2009. Experts fear that once the effects of the credits wane, sales and prices could slump again.

“Of course, you are going to see a slowdown; these programs basically steal sales from the future,” said Christopher Thornberg, principal of Beacon Economics. “Now that may be a good policy option, but understand when you get to the future you are going to feel the effects of that. It’s just the nature of the beast.”

The federal credits of up to $8,000 for first-time buyers and $6,500 for some current homeowners required that deals be reached by April 30 and close by June 30, though Senate Democrats have moved to extend the closing deadline to Sept. 30.

The California credits, which kicked in May 1, are for first-time buyers and purchasers of new homes, with $100 million set aside for each credit. The state credit for first-time buyers is quickly running out. The state’s Franchise Tax Board said Thursday that it had received applications claiming an estimated 80% of the first-time credit. It expects to run out of money for the first-time credit much faster than the one for new homes as those sales often lag because of the time it takes to construct a home and because the resale market is much bigger. The state did not say Thursday how many applications had been received for the new-home credit.

In the San Francisco Bay Area, sales took off in some of the region’s costlier neighborhoods last month, DataQuick reported, helping push the median home price above $400,000 for the first time since the U.S. was gripped by the financial crisis 21 months ago. The decline in bank-owned inventory there helped the median sale price for all property types reach $410,000, up 10.8% from April and 20.1% from May 2009. Sales jumped 18% in May over April and 11% over May 2009.

The Southland’s median price rose 22.5% from its year-earlier level to $305,000, DataQuick said Tuesday, and sales jumped 7.2% from May 2009.

From L.A. Times alejandro.lazo@latimes.com

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of the book published by Simon and Schuster Heart and Sold: How to Survive and Build a Recession-Proof Business.

Search Luxury Homes in Los Angeles at Valerie Fitzgerald Real Estate Listings

10 Ways to Make Your House Worth More

Kendra Todd, host of My House Is Worth What?, tells you how to set your home apart and get the maximum price for your property.

Liven Up the Landscaping

Not only does good landscaping give you the highest return on your money, but it also can literally transform the exterior look and feel of your home. Hire a landscaper to do the job, or do it yourself for some old-fashioned sweat equity. Either way, be sure to turn your front yard into a colorful, floral oasis.

Enhance Your Exterior Entryway

Make your front door the centerpiece of your home’s curb appeal. Repaint it a striking, tasteful color, or sand it down and stain it for an antique, weathered look. Finish the look with updated lights, potted plants on either side of the door and a new, high-end knocker and handle.

Have a Welcoming Walkway

The front walkway is essential to drawing the buyer in the door, so it’s got to pop. You’ll get points with buyers for installing a high-end material such as brick pavers. If your pathway is curved, accentuate the movement by lining it with lights or flowering plants.

Freshen the Foyer

What do people see first when they enter your home? Consider that the foyer is the first impression of your home’s interior, so make sure it doesn’t block the line of sight to any marketable rooms or views. Remove bulky furniture, paint it a neutral color, upgrade the lighting, and have fun with things like high-end entry tile or even marble flooring.

Light It Up Right

The right lighting can make a small home appear larger or a dark home seem sunny and cheery. The wrong lighting can make your home feel dark and dreary. Installing brighter, modern light fixtures not only highlights your home’s best features, but the right style of fixtures can also create a more current look.

Neutralize With Paint

Paint color is a personal choice, and potential buyers will probably want to customize it for themselves when they move in, but that’s no reason not to paint when selling. You are out to showcase your home in its best light, right? Don’t fall into the “white or beige” trap, but also avoid rich, dark colors as those don’t appeal to everyone. Think about richer colors with wider appeal, and don’t forget to focus on the details: window and door trim, baseboards and crown molding.

Update Fixtures, Hardware

Avoid major kitchen and bathroom overhauls if you are ready to sell. Instead, highlight the existing good features by tackling small tasks such as updating the lighting and installing new faucets, nozzles, mirrors and cabinet doorknobs. You’ll be surprised how big an impression these small, relatively inexpensive updates will make.

Repaint Cabinets

Replacing or even refinishing cabinets can be costly and therefore risky if you dump a ton of money into your place right before you sell. A quicker and less expensive way to recoup your costs and still modernize your home is to repaint the cabinets. It’s incredible to see how a coat of paint can transform the entire look of your kitchen or bath.

Don’t Forget the Flooring

Flooring has one of the most dramatic effects on the size and appeal of your home, and you get a great boost in value if you choose the right materials. If you have worn, stained carpet or vinyl flooring, rip it up quickly and replace it with tasteful tile, wood laminate, or, if your market allows, nice hardwood floors.

Create a Backyard Oasis

What do buyer’s see when they walk out back? A vacant slab of concrete? A rarely used covered pool? Transform your backyard into an entertaining space, so the buyer can visualize all the good times they’ll have out there with neighbors and family. Buy some inexpensive patio furniture, a grill and some potted plants to fill extra space and tie it all together. Install some outdoor lighting as the finishing touch. By the time you’re done, you’ll wonder why you didn’t do it sooner.

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of the book published by Simon and Schuster Heart and Sold: How to Survive and Build a Recession-Proof Business.

Search Luxury Homes in Los Angeles at Valerie Fitzgerald Real Estate Listings