Valerie Fitzgerald Real Estate Los Angeles

Archive for October, 2009

By Some Reliable Measures, Recession Is Over

Greetings!

As we head into the fourth quarter of 2009, many of us are relieved that this tempestuous year is mostly behind us. But the lingering question is: will 2010 be any better? The New York Times posted an article on October 17 entitled “By some reliable measures, recession is over.” But is it really? Economists can have vastly different interpretations of the same indicators, depending on their point of view.

For those of us who’ve experienced a down cycle, we still see a lot to worry about. Unemployment hasn’t yet peaked, the U.S. government will soon stop buying mortgage-backed securities, and the deficit continues to grow. However, many indicators do point to economic improvement on the horizon, and as our population continues to expand, the need for goods and services will increase as well. But most importantly, people will always need shelter — and people will always have financial, personal, or emotional reasons to buy and sell homes.

Remember, the only way to know a market has hit bottom is when it goes up. Here’s to the continuing improvement of our local residential markets!

As always, I’m available to answer any questions you may have about buying, selling, or the market in general — give me a call any time!

Warmest regards,

valereie

By Some Reliable Measures,

Recession Is Over

FROM THE NEW YORK TIMES

The worldwide recession appears to have ended, with surveys showing manufacturing activity is on the rise nearly everywhere.

“It is the emerging markets that are leading, with the U.S. following and Europe lagging,” said Chris
Williamson, the chief economist of Markit, a company that surveys manufacturers in many countries.
The surveys, conducted in the United States by the Institute of Supply Management and in other countries by Markit, measure not the level of manufacturing output but the way it is changing. The surveys have a reputation for showing turns in the economy, often before other indicators do.

The September figures for manufacturing seemed to indicate that what had looked like a rapid recovery was slowing in the United States and Europe.

But similar surveys of service companies appear to show growth accelerating in most countries, although not in the three European economies that Mr. Williamson thinks are still in recession; Spain, Ireland and Italy.

The surveys ask companies if their business is doing better or worse than in the previous month, with the three most important questions relating to new orders, production and employment. The index is set so that 50 indicates business is unchanged from the previous month, while figures above that indicate growth and figures below show a decline. The higher the index, the more pervasive are reports of growth.

In the accompanying charts, the index figures have been converted to show the number of points over or
under 50 for each of 12 countries, from the end of 2007 through September. The September indexes for
new orders, production and employment are also shown.

While details vary, the slump was sharp in nearly every country, reflecting the sudden decline that came after Lehman Brothers collapsed in September 2008. That worsened a credit squeeze, which meant some companies had no choice but to cut back on everything they could, from inventories to marketing
expenditures to jobs. Others, fearing that the economic outlook could become much worse, cut back
voluntarily.

It now appears that companies cut too much, and the surveys of manufacturing show that companies are expanding in most countries.

Over all, the surveys indicate that the manufacturing sectors of China, Taiwan, South Korea and India had begun to grow by April, but that the United States did not follow suit until August.

In Europe, France is reporting growth, and Britain is hovering near the midpoint, indicating the deterioration has stopped but growth has not yet begun. Although the German government estimates that its gross domestic product rose in the second quarter, the manufacturing survey indicates continued weakness in that country.

New orders and production have turned positive everywhere but in the three European laggards, Spain,
Ireland and Italy. Spain and Ireland have been badly hurt by collapses in real estate markets, which had
boomed, in part, because of easy credit. Mr. Williamson attributed some of Italy’s problems to a lack of
confidence in its government’s ability to deal with problems.

But employment continues to lag in most countries outside of Asia. Mr. Williamson said he estimated that total job losses in the major developed countries – the United States, Britain, the euro zone and Japan – bottomed out at 1.9 million a month in March and are now about 500,000 a month. While many companies are still hesitant to hire, he says he thinks employment will begin to grow by the end of this year.

The Valerie Fitzgerald Group specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business.

U.S. home prices appear to have bottomed out

U.S. home prices appear have to scraped a bottom, with a leading national index showing three consecutive months of gains this summer.

The Standard & Poor’s/Case-Shiller index of home prices in 20 metropolitan areas showed a 1% increase in the seasonally adjusted median price of homes from July to August. The index has posted month-to-month gains since June.

“I think we have reached some kind of bottom,” David Blitzer, chairman of S&P’s Index Committee, said. U.S. home prices continued to decline in August, falling 11.3% when compared to the same month a year earlier, though not as steeply as past months, according to the data released this morning.

“This one looks real at this point,” Blitzer said. “The question more to me is whether this is going to sort of flatten out or if it is going to go straight up; if you get a month that goes down [going forward], I don’t think that it is much of a concern.”

Looking at the seasonally adjusted monthly data, 17 of the metro areas tracked by the index showed improvements in August when compared to July. Meanwhile, 19 out of the 20 markets showed moderation in their year-over-year rates of decline.

As of August, home prices across the United States are at their pre-bubble levels of autumn 2003, according to the index.

Southern California cities — San Diego and, in particular, Los Angeles — have seen notable gains, separating themselves from other Sun Belt cities, including Las Vegas and Phoenix, Blitzer said.

Los Angeles area prices in August improved 1.3% over July on a seasonally adjusted basis. The median price was down 12% when compared to the same month a year earlier. Home prices in San Diego rose 1.5% on a seasonal basis from July but fell 8.9% when compared to August 2008.

San Francisco area homes gained 2.6% on a seasonally adjusted basis over the month of July, an increase second only to Minneapolis. On a year-over-year basis, San Francisco area homes declined 12.5% in August.

Only the cities of Las Vegas, Charlotte, N.C., and Cleveland reported monthly declines in August. August home prices in the Las Vegas area dropped 0.3% when compared to July. Las Vegas also had the biggest year-over-year drop, falling 29.9% in August.

Las Vegas is “reeling” from the drop in tourism, oversupply in housing, construction crash and high unemployment, Michael D. Larson, a housing analyst with Weiss Research said.

Phoenix fared better, posting a 1% median home price increase in August over July. It also saw the second largest drop in the year-over-year number, down 25.1%.

Housing market analysts cited the federal government’s $8,000 federal tax credit for first-time buyers as an important factor in the housing market’s recovery of late. The credit applies to home sales that close through Nov. 30 and is part of the $787-billion federal stimulus package enacted in February.

Larson of Weiss Research said that while the credit played an important role, the most significant factor driving the housing market was the relative affordability of homes.

“The real question is what happens now,” he said. “You are going to see some give-back, you are probably going to see a pause in the recovery. But I think the fundamental story is that housing got way too expensive and now you could argue that housing is cheap again and that is what it boils down to in 50 words or less.”

From the L.A. Times alejandro.lazo@latimes.com

The Valerie Fitzgerald Group specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business.

Home Buyers Returning to the Real Estate Market

Consumers have been increasingly flocking to the real estate market in recent months, driven by improving economic conditions and a popular government tax credit.

The latest figures from the National Association of Realtors show that existing home sales were strong in September, which means that conditions have improved for five of the past six months. Last month, sales were up 9.4 percent from the level recorded in August, and also 9.2 percent higher than the figures recorded in September 2008.

“We’re getting early indications of price stabilization, but we need a steady supply of qualified buyers to meaningfully bring inventories down and return us to a period of normal, steady price growth and to fully remove consumer fears, which would then revive the broader economy,” said NAR chief economist Lawrence Yun.

Much of the current gains are widely seen as due to the $8,000 tax credit for first-time home buyers, which for months has provided a badly-needed boost to the industry.

However, the credit is set to expire on November 30, and Congress has yet to fully approve an extension, even though the real estate industry and others have been lobbying hard for it to do so.

Elsewhere, a Las Vegas Sun report notes that not all industry professionals are cheered by the improving market conditions.

“Obviously, it is still a strong market. Properties are moving, but they are bank-owned properties that are typically under $150,000. That seems to be our market and will be as long as those properties keep coming on the market. It seems for the time being it will be more of the same until we get through that product,” Las Vegas real estate professional Devin Reiss told the newspaper.

From Credit.com

The Valerie Fitzgerald Group specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business.

Join Valerie Fitzgerald Thurs, Nov 5: Marketing with Social Media

Valerie Fitzgerald is pleased to announce the next segment of her Heart and Sold Mentoring Program.

Thursday, November 5, 2009 – 9:00 a.m. PST – Marketing with Social Media

On this call you will learn how Valerie is using social media and how you can:

  • Attract leads in popular social media networks like Facebook, Twitter and YouTube.
  • Gain exposure for your properties or your business.
  • Expand your brand to increase your presence in online communities to attract potential clients.
  • Connect with clients and learn how to build personal relationships with people online. Remember relationships first, sales second.

Valerie will share the success she’s had using FREE social media tools like Facebook, Twitter, and LinkedIn.  She will explain how she incorporates the maintenence of social media into her day and what loop holes to stay clear of.


***With special bonus call with Lisa Loeffler of Genuine Media***

Tuesday, November 10th @ 9:00 a.m. PST

Hear from the person guiding  Valerie’s on-line social media success!  Lisa will tell you the best tested strategies and things you need to be doing, today, to increase you visibility, productivity, and efficiency.


This program is an authentic transformative mentoring experience designed to help you move your business forward using proven strategies that are effective and efficient that Valerie has developed and implemented over the last 20 years.

Members will receive all the tools, resources, and materials relevant to each call with Valerie, so you won’t just be loaded up with information. We’ll give you the tools to put it into action.

This program has been designed for Small Business Owners,Entrepreneurs, Real Estate Professionals, and Individuals Changing Careers.

During the process we will:

  • Define what your “Desired Life” looks like.
  • Strategize your best Next Steps to move your business forward.
  • Hold you accountable to take massive action!

To register visit: http://www.heartandsoldmentoring.com

Message From Valerie:

As part of my “Designed Life”, this tele-workshop is in response to numerous requests to share my experience, strategies, and tools with a wider audience.

I’ve been privately coached for the past 15 years and I know the positive effects of that guidance and accountability. And what derived as a result, was not only a greater acceptance of my deeper self and mission in life, but greater productivity, success, jumps in income and understanding, and, most of all, the peace of mind I always sought but had never been able to find anywhere else.I look forward to offering you the same support through this group program.

I am now offering the potential for these results with monthly tele-workshops (All classes recorded for those who may miss a class). I am making my program available in an innovative tele-workshop format that will include live group participation, as well as transformative exercises that help you discover your most efficient and effective way of moving your business forward while expressing your unique gifts and talents.

……………………………………………………………………………………………………

If you are unable to make the call at this time, all calls will be recorded and you can access the call within 24 hours on your Member Resource Page.

After you sign up for the Mentor Program, you will create your unique username and password to gain access to the Member Resource Page.  There you will find everything relevant to the live calls, including an audio recording you can replay at your leisure.

To register visit: http://www.heartandsoldmentoring.com.

Seeking Real Estate Bargains? Try Looking at the High End

Falling real estate prices are becoming as much a feature of high-end neighborhoods as ocean views, infinity pools and four-car garages.

While the latest data suggests prices for mainstream homes may be stabilizing after several years of pain, the news for luxury homes isn’t looking as good.

That’s bad news for sellers, naturally, but anyone in the market for a home listed for $2 million or more will find deeply discounted asking prices—and may be able to command even lower prices.

Last week, data from the Federal Housing Finance Agency showed that average home prices ticked up 0.3% nationwide between June and July, including a 1.6% bounce on the west coast. The gains are modest, and they are partly influenced by the season—higher-end homes tend to sell better in late spring and early summer, as families try to move before the school year. Analysts are disappointed the rise was not higher.

Nonetheless, prices have now risen three months in a row. And compared with the disastrous events of the past few years, anything other than Armageddon is apt to raise spirits.

But these numbers only relate to homes purchased with conforming loans backed by the FHFA—in most areas, that describes mortgages of up to $417,000, or up to $713,000 in the country’s most expensive regions.

That overlooks luxury and high-end homes, where the outlook remains bleak.

“I would say we’re 40% off 2007 prices for everything,” says broker Chad Rogers, who covers the area from Malibu to Hollywood Hills for Hilton & Hyland, a Beverly Hills real-estate firm. “We’re now seeing prices consistent with where we were back in 2003.”

“The $10 million to $30 million properties are on the market for a very long time,” says Cathy Wood, a real estate broker covering Beverly Hills and surrounding areas for realty firm Gibson International. “They’re seeing a lot of price reductions.”

Realtors, she says, “are now selling $500,000 condos, when they used to sell $5 million homes.”

Across the country in hedge-fund haven Greenwich, Conn., local broker Eric Bjork at Prudential Real Estate finds a similar effect. “There’s a new level of value being set,” he says. “The $8 million [homes] are selling for $6 million, and the $10 millions are selling for $8 million. When you do the math, it looks like an adjustment of 20% to 30%.”

You’ll find similar anecdotal data in several high-end markets. But real estate Web site Trulia.com, which tracks listing prices on multiple listing services across the country, took a look at what’s happening to listing prices for homes over the $2 million mark.

Such homes only account for about 2% of the properties listed on the site, but represent 25% of the total price reductions by value. Overall, sellers listing homes for more than $2 million have dropped their asking prices by a total of $7 billion, with an average price reduction of 14%. The average for all properties tracked by Trulia is only 10%

Data for individual Zip codes is intriguing, whether you’re in the market or you just like to rubberneck. According to Trulia data, 28% of the homes currently for sale in Beverly Hills (Zip code 90210) have dropped their price, with an average discount of 11%. In Aspen, Colo., (81611), 39% of the homes have cut their price, by an average of 16%.

On New York’s Upper East Side (10065), no less than 40% of the homes have slashed prices—and by an average of 18%. In California, some of the most exclusive areas in Newport Beach, Big Sur and Monterey have seen a third of the sellers reduct prices, by an average of about 15%. Malibu? More than half have cut prices.

Chip Case, economics professor at Wellesley College and one half of the Case-Shiller index duo, says that some of these markets may be finally catching up to the wider housing market crash. “That level was more in the hold-out category,” Mr. Case says. “Up until recently the foreclosures weren’t hitting that level.

But they are now. There’s no question about that. You’re seeing some contagion from the prime level to the luxury end.”

Bottom line: At the high end, it’s a good time to be shopping for that dream home.

During—and after—a bubble, investors often hope that “quality assets” will hold value. It’s usually a vain hope. Just ask people who owned luxury condos in Tokyo after 1990, or investors in Cisco Systems (CSCO) after the tech-stock bubble popped. Real estate is not that different.

Sooner or later, even rich homeowners need to sell. They get divorced. Their company collapses. They relocate or retire. And, when they get tired of waiting, they cut their price. Factoring in taxes, upkeep and the opportunity cost of keeping money in a non-performing asset, an empty luxury home may be costing owners a lot just by sitting there. That gives them a powerful incentive to make a deal.

From the Wall Street Journal

The Valerie Fitzgerald Group specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business.