Valerie Fitzgerald Real Estate Los Angeles

Archive for August, 2009

Wilshire Corridor: The high life

With a limestone clad wave of posh new developments, the Wilshire Corridor is making its biggest play yet to become the Lake Shore Drive of the West.

Since the 60s, more than 30 residential towers have risen on this winding, 10-block stretch Glendon and Comstock, with each entrant touting itself as the latest in living. The newest claimants to the turn-key throne?

The 78-unit Carlyle - opening this month with prices from $2.9 million to $10 million — will flaunt a Fendi Casa-filled lobby, a yoga lawn, Israili-trained and anti-paparazzi guards.

“People come to the Corridor when they wan to have all the services of a hotel at their fingertips,” says Tom Elliott, the chief operating officer for Carlyle developer Elad Properties West (the company responsible for the recent condo conversion of NYC’s Plaza Hotel.)

According to some residents, these new buildings are changing demographics of the strip, which has long attracted Bel Air empty nesters and recently divorced industry machers. “More young professionals definitely have moved into my building in the last year,” says art impresario and Corridor resident Bettina Korek.

And while immediately adjacent Westwood isn’t exactly the happening ‘hood it once was, the area is a major draw for owners who want a convenient location, walkability and, above all, the strict privacy of its citadels.

WILSHIRE CORRIDOR WHO’S THERE
Serena Williams, Janet Jackson, George Hamilton, new renter Lauren Conrad, Barbara Sinatra, Blvd 16 at the Hotel Palomar chef Simon Dolinky RECENT SALES In April, a three-bed, 3,280-sq.-ft. condo at The Californian sold to philanthropists Bruce and Susan Konheim for $3.75 mil; California Pizza Kitchen co-founder Rick Rosenfi eld bought a three-bed unit with Century City and ocean views at The Californian in January for $4.75 mil.

COMPARATIVE SALES INFO Ninety-six condos have sold in the Wilshire Corridor from summer ’08–summer ’09. Median sale price for those condos: $770,000 which decreased by 19.2 percent from the prior year. Median price per square foot during summer ’08-summer ’09: $483, down 13.2 percent from the previous year.

KEEPING UP WITH THE JONESES Need to buy a condo for the housekeeper? Beverly West and the Carlyle both offer modern-day maids’ quarters on dedicated lower fl oors.

WALK SCORE Somewhat walkable (average 62), with easy access to The Hammer, Geffen Playhouse and many churches and synagogues

CONVERSATION STARTER No children allowed: Back in the day, a number of condo buildings were designated adults only. $7,995,000

NUMBER CRUNCH $4,000–$5,000 Estimated monthly HOA dues at the Beverly West tower, due to open in 2010. What Your $$$ Gets You: $10,830,000 $1,299,000 $875,000 (Median Home Value in 90024) Breakfast at nearby Espresso Profeta on Glendon Avenue in Westwood.

Excerpt from August issue of Angeleno

The Valerie Fitzgerald Group exclusively represents sales at The Carlyle Wilshire.

To watch videos about The Carlyle, Click Here.

Contact the sales office at 301-209-0000.

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business.


Staying cool and even tempered is key when dealing with clients

From Valerie Fitzgerald’s book Heart and Sold…

In any situation when speaking with a potential client, you need to pause and reflect on what you’re going to say and how you’re going to respond.

Remember when having these conversations as a real estate professional, this in not the time to share your personal information with her as you would with your best friend.

Since none of us is perfect, we’ve all said things at the wrong time or responded inappropriately, especially when we’re under stress.

You’re not alone.

Acknowledge the mistake in the situation and move on.

As a professional leading your buyers and sellers into making one of the most important decisions of their lives, you need to control your emotions. It is human nature that the people with whom you’ll be dealing with will be emotional.

Stay cool, don’t be bullied, take a professional stand, count to ten if you need to, and never let them know that you need the deal.

Once you compromise your integrity, you become the doormat.

I remember a very specific time in my career when a seller was completely freaking out during the process of selling his home and out of the blue he spit on me. I actually just paused, looked at him, and walked away. I didn’t take his calls over the next few days. My detachment forced him to come around, get control of himself and his emotions, and apologize to me.

Do you have an “unorthodox” experience you had with a client? Share it here.

Quote of the day…

Take the first step in faith. You don’t have to see the whole staircase, just take the first step. – Martin Luther King, Jr.

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business.

Zillow: sales continue to rise on falling prices

Zillow.com has released its housing stats for the second quarter. Los Angeles metro-area sales were up 11% over the same quarter last year, and prices were down 35% from the 2006 market peak.

As has been true for some time, high-end sellers continue to hold homes on the market longer. Some of the higher median days that homes were listed for sale were in:

  • Malibu: 153 days
  • Manhattan Beach: 127 days
  • Newport Coast: 120 days
  • Palos Verdes Estates: 127 days
  • Rolling HIlls: 146 days

The highest sale price per square foot, $707, was in Laguna Beach and was down 23% from a year ago.
The lowest per-square-foot price was $75 in Lancaster, down 41% from a year ago.   â€¨The full Zillow report can be accessed here.

Stan Humphries, Zillow’s chief economist, said the rising sales in some markets were encouraging. But he warned: “There are still many hurdles to true market recovery. Foreclosure resales are buoying overall sales numbers, but their low prices are keeping home values down.

Reports of increasing mortgage defaults signal that foreclosures are likely to increase again and peak in mid-2010. With increasing unemployment and high rates of negative equity, we have a fertile breeding ground for even more foreclosures, which add to the already-high level of for-sale inventory that needs to be cleared before values begin to rise.”

From L.A. Times: Peter Y. Hong

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business.

Heart and Sold offers real estate tool kit for beginners to seasoned agents

Heart and Sold, written by top selling Los Angeles real estate broker Valerie Fitzgerald, takes you on a journey through the emotional and tangible challenges of regaining one’s personal power while building and maintaining a successful business.

The book recounts Fitzgerald’s personal journey from unemployed single parent to entrepreneur, philanthropist and corporate executive in the competitive L.A. real estate metropolis.

From beginners just getting started to seasoned agents — or anyone in business looking to take their game to the next level — this step-by-step guide teaches readers the art of selling.

Start reading Heart and Sold on your Kindle right now Click here. Order it on Amazon.com.

Heart and Sold shows readers how to:

  • Manage clients with style
  • Choose the right company and the best mentor
  • Establish a stellar reputation in their field
  • Develop a daily schedule for running a home office
  • Maintain a successful attitude every day

Heart and Sold shares the mind-set of a respected businesswoman who gracefully balances the demands of  real estate with the intimacy of her family.

What people are saying…


I’ve been thinking about getting into real estate for years now and keep letting myself get side-tracked. I have been working on studying for the State Licensing exam, but was having a few doubts about my capability to make the jump and change my career. After reading this book, I am now very excited. This book is both inspirational and informative. It’s full of helpful advice and references that can be used. Once I started reading the book, I couldn’t put it down and I plan to go through it again and highlight useful information. This will be a great desk reference as I move forward.

Thank you Valerie, for a great book. I highly recommend it to anyone thinking about getting into Real Estate or already working in the field.” – Tania Brown

I am a Real Estate Broker and since completing this book, I have asked my Director of Education for my office to read this book as well. I’m thinking of making it required reading for any new agent coming to our Company.

I enjoyed the book for several reasons. The first, it is inspirational, and agents need inspiration more now than ever these days. The transparency of Valerie’s early life is highly admirable and endears a reader to her personally.

Secondly, the book is pragmatic in teaching agents the basics and human side of the real estate business, in addition to pointing out the need for business systems. I often disagree with the “Selling Philosophy” of some real estate trainers, but with this book, Valerie is right on. Valerie’s philosophy and mine are similar in that we both consider real estate sales more about building relationships and helping people achieve their dreams. The agent’s role is very crucial because they act as both the “Coach” and the “Quarterback” of the transaction.

Thirdly, this book is expansive because it is good for new agents entering the business, for agents that want to improve their business, and for seasoned agents that want to build a team. Great Book.”  – A. May

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business. Find it at Amazon.com

Subscribe to this blog at Valerie Fitzgerald Group Blog.


Tim and Julie Harris Real Estate University Interview

Last week I had the distinct pleasure of sitting in on an interview with Tim Harris.

The time and care Tim put into my pre-interview was amazing. He asked me in-depth questions the day before so that he could strategically connect my answers to reinforce the most important ideas and issues that resonate with his listening audience. Thank you Tim!

To listen to the interview Click here.

Learn more about Tim and Julie Harris at http://timandjulieharris.com

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business. Find it at Amazon.com.


Tim and Julie Harris

Tim and Julie Harris