Valerie Fitzgerald

Why Your (Real Estate) Reputation Is So Important

As you grow in life, you will experience many changes along the way as you adapt to building your business. Do not underestimate the importance of a good reputation. A good reputation will be a gratifying resource to you. Clients and agents will want to do business with you because you are well respected.

At times, you may be challenged as to your belief system and code of ethics.

Business adjustments are normal part of growth. When confronted with a situation that requires you to compromise, it’s a red flag. I have often asked people what they do when they are driving and see a flashing yellow light, which indicates caution, slow down. Do you adhere to the warning or do you step on the gas to get through the traffic quickly? This example is a metaphor for many choices that we make in life.

Everyone has to make his or her choices and live with them. However, in pursuit of happiness and financial freedom, there really isn’t a lot of leeway in the time it takes to recover to stay on a path to success. There will be times when you do business with people and you do not feel right. You will know this because it’s fact, or because you feel it in your gut. When you feel this alarm inside, pay attention.

I once knew an agent who ignored his internal warning. He had been holding an open house when one of the pipes in the bathroom burst. He promptly called a plumber, who fixed the pipe. After the plumber left and the open house ended, the agent patched and repaired the wall himself. He was nervous. His listing was nearing the three month mark, and despite all his efforts the house just wasn’t selling. The agent was getting worried that the sellers might pull the listing from him and give it to another agent. It was a nice home; however the market was a little slow at the time. Unfortunately, the agent was in a financial bind at the time, so it was crucial to him he sell the house.

One Sunday afternoon, an enthusiastic couple came to his open house. They fell in love with the home and wanted to buy it. The proper action at this point would have been for the agent to disclose the fact that the pipe had burst. But the agent needed the sale and couldn’t afford to jeopardize it. So he didn’t say anything. The buyers had the inspector come in, but the inspector didn’t find the damage the burst pipe had caused. The agent still had time to disclose the issue, but he didn’t. The transaction went through, the sellers bought the house, and the agent got his commission. The the pipe burst. Ironically, the owners happened to call the same plumber that the agent had called during the open house.

The plumber told the new owners that he had been there a few months ago to fix the very same pipe. They were understandably enraged and rightly sued. The agent was found guilty of fraud and nondisclosure. He lost his license and paid a hefty fine.

In the end, withholding the truth never serves anyone well.

Excerpt from Valerie Fitzgerald’s book Heart and Sold: How to Survive and Build a Recession-Proof Business.

Find it on Amazon.com.

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community.

This kitchen is the perfect stage for a perfect meal

Beautiful….

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Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business. Find it at Amazon.com.

4 golden rules of leadership


golden rule

I’ve read a lot of different ones throughout my career, but while there are many principles or “rules” I think help make an effective leader, these four are some of the most common and most important. They are gleaned from a book entitled “The Art of Influence” by Chris Widener.

Golden Rule No. 1:
Live a life of undivided integrity. There’s a reason integrity is at the forefront of many individuals core values, because integrity matters. It doesn’t matter if you’re grabbing groceries for the family, paying the bills or coordinating other household operations, friends, colleagues and your family need to know they can count on you. Integrity at its core is all about trust. If people can’t trust you in one regard, how can they trust you in another? Once your integrity is called into question in one area, it can be called into question in others. Good people make responsible choices, so if you want to be counted among the good, live a life of undivided integrity in every regard.

Golden Rule No. 2:
Always demonstrate a positive attitude. No one desires to be around negative people, but positive people are like magnets. Attitudes are very contagious so we must model the attitudes we want, even when things aren’t going our way. After all, it’s not about what happens to you in life, but how you respond to it. Choose to response positively even when negative things come your way and you’ll be amazed how much better you feel and how others around you respond. Leaders should be like thermostats and not thermometers; we set the environment to positive, especially when the temperature reads negative. A positive environment is a more productive environment. Always demonstrate a positive attitude.

Golden Rule No. 3:
Consider other people’s interest as more important than your own. Have you ever worked with someone who only wanted to know “what’s in it for me?” The only person they were concerned about was themselves. Perhaps you’ve had supervisors who were so focused on their career, they didn’t have time to mentor you or set you up for success. Those people were great examples of what not to do; good leaders put their people first. People work harder when they know they’re taken care of and appreciated.

Golden Rule No. 4:
Don’t settle for anything less than excellence. As a friend once told me, “set high standards, get high standards.” We get what we accept or tolerate. My hope is that we all raise the bar of excellence so that we are stretched to a new level of achievement. But someone has to set that standard, I challenge you to do so. In this era of lean resources and economic challenges, there’s no place for mediocrity. Our life’s mission must be for us to act to the best of our ability with precision and reliability. We only obtain those when you don’t settle for anything less than excellence.

Remember these four golden rules, but most importantly apply them to your life.

Commentary by Chief Master Sgt. Robert Ellis: updated for Valerie Fitzgerald.com audience.

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business. Find it at Amazon.com.

Things Happy People Do

By Gabrielle LeBlanc

Sages going back to Socrates have offered advice on how to be happy, but only now are scientists beginning to address this question with systematic, controlled research. Although many of the new studies reaffirm time-honored wisdom (”Do what you love,” “To thine own self be true”), they also add a number of fresh twists and insights. We canvassed the leading experts on what happy people have in common—and why it’s worth trying to become one of them.

smiling-woman

1. They find their most golden self.


Picture happiness. What do you see? A peaceful soul sitting in a field of daisies appreciating the moment? That kind of passive, pleasure-oriented—hedonic—contentment is definitely a component of overall happiness. But researchers now believe that eudaimonic well-being may be more important. Cobbled from the Greek eu (”good”) and daimon (”spirit” or “deity”), eudaimonia means striving toward excellence based on one’s unique talents and potential—Aristotle considered it to be the noblest goal in life. In his time, the Greeks believed that each child was blessed at birth with a personal daimon embodying the highest possible expression of his or her nature. One way they envisioned the daimon was as a golden figurine that would be revealed by cracking away an outer layer of cheap pottery (the person’s baser exterior). The effort to know and realize one’s most golden self—”personal growth,” in today’s lingo—is now the central concept of eudaimonia, which has also come to include continually taking on new challenges and fulfilling one’s sense of purpose in life.

“Eudaimonic well-being is much more robust and satisfying than hedonic happiness, and it engages different parts of the brain,” says Richard J. Davidson, PhD, of the University of Wisconsin-Madison. “The positive emotion accompanying thoughts that are directed toward meaningful goals is one of the most enduring components of well-being.” Eudaimonia is also good for the body. Women who scored high on psychological tests for it (they were purposefully engaged in life, pursued self-development) weighed less, slept better, and had fewer stress hormones and markers for heart disease than others—including those reporting hedonic happiness—according to a study led by Carol Ryff, PhD, a professor of psychology at the University of Wisconsin-Madison.


2. They design their lives to bring in joy.


It may seem obvious, but “people don’t devote enough time to thinking seriously about how they spend their life and how much of it they actually enjoy,” says David Schkade, PhD, a psychologist and professor of management at the University of California San Diego. In a recent study, Schkade and colleagues asked more than 900 working women to write down everything they’d done the day before. Afterward, they reviewed their diaries and evaluated how they felt at each point. When the women saw how much time they spent on activities they didn’t like, “some people had tears in their eyes,” Schkade says. “They didn’t realize their happiness was something they could design and have control over.”

Analyzing one’s life isn’t necessarily easy and may require questioning long-held assumptions. A high-powered career might, in fact, turn out to be unfulfilling; a committed relationship once longed for could end up being irritating with all the compromising that comes with having a partner. Dreams can be hard to abandon, even when they’ve turned sour.

Fortunately, changes don’t have to be big ones to tip the joy in your favor. Schkade says that if you transfer even an hour of your day from an activity you hate (commuting, scrubbing the bathroom) to one you like (reading, spending time with friends), you should see a significant improvement in your overall happiness. Taking action is key. Another recent study, at the University of Missouri, compared college students who made intentional changes (joining a club, upgrading their study habits) with others who passively experienced positive turns in their circumstances (receiving a scholarship, being relieved of a bad roommate). All the students were happier in the short term, but only the group who made deliberate changes stayed that way.

3.  They avoid “if only” fantasies.


If only I get a better job…find a man…lose the weight…life will be perfect. Happy people don’t buy into this kind of thinking.

The latest research shows that we’re surprisingly bad at predicting what will make us happy. People also tend to misjudge their contentment when zeroing in on a single aspect of their life—it’s called the focusing illusion. In one study, single subjects were asked, “How happy are you with your life in general?” and “How many dates did you have last month?” When the dating question was asked first, their romantic life weighed more heavily into how they rated their overall happiness than when the questions were reversed.


The other argument against “if only” fantasies has to do with “hedonic adaptation”—the brain’s natural dimming effect, which guarantees that a new house won’t generate the same pleasure a year after its purchase and the thrill of having a boyfriend will ebb as you get used to being part of a couple. Happy people are wise to this, which is why they keep their lives full of novelty, even if it’s just trying a new activity (diving, yoga) or putting a new spin on an old favorite (kundalini instead of vinyasa).

4.  They put best friends first.


It’s no surprise that social engagement is one of the most important contributors to happiness. What’s news is that the nature of the relationship counts. Compared with dashing around chatting with acquaintances, you get more joy from spending longer periods of time with a close friend, according to research by Meliksah Demir, PhD, assistant professor of psychology at Northern Arizona University. And the best-friend benefit doesn’t necessarily come from delving into heavy discussions. One of the most essential pleasures of close friendship, Demir found, is simple companionship, “just hanging out,” as he says, hitting the mall or going to the movies together and eating popcorn in the dark.

They allow themselves to be happy.


As much as we all think we want it, many of us are convinced, deep down, that it’s wrong to be happy (or too happy). Whether the belief comes from religion, culture, or the family you were raised in, it usually leaves you feeling guilty if you’re having fun.

“Some people would say you shouldn’t strive for personal happiness until you’ve taken care of everyone in the world who is starving or doesn’t have adequate medical care,” says Howard Cutler, MD, coauthor with the Dalai Lama of The Art of Happiness in a Troubled World. “The Dalai Lama believes you should pursue both simultaneously. For one thing, there is clear research showing that happy people tend to be more open to helping others. They also make better spouses and parents.” And in one famous study, nuns whose autobiographies expressed positive emotions (such as gratitude and optimism) lived seven to 10-and-a-half years longer than other nuns. So, for any die-hard pessimist who still needs persuading, just think of how much more you can help the world if you allow a little happiness into your life.

Gabrielle Leblanc is a writer and neuroscientist in Washington, D.C.


Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business. Find it at Amazon.com.

Latest Video From The Carlyle Wilshire: Los Angeles Luxury Condos

I am thoroughly enjoying watching this development!  It is gorgeous!

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Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business. Find it at Amazon.com.



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